Revenue Anomaly Evening Scan

2026-06-10 17:00 CST | Coupert CP Business | Auto-generated by Order Analyst Agent

P0 Anomalies
1
aegeanair.com AT disabled
P1 Anomalies
3
klook, litfarms, o2online
False Positives
6
Delayed reporting / batch
Market Daily (06-08)
$83.9K
-6% vs W1 avg ($88K)

P0 - Critical Anomalies (Action Required)

aegeanair.com P0
Commission: $1,327 (W1) -> $453 (W2) | Drop: -66% | Orders: 185 -> 54 (-71%)
AT outbound clicks: 230 (W1) -> 14 (W2) = -94% collapse
Diagnosis: AT service disabled by affiliate side. AT clicks collapsed from ~33/day to ~2/day starting around 06-04. CB outbound remains stable (+16%), confirming this is AT-specific. The CB_IN_AT_RESULT channel also dropped 89%, suggesting the AT ecosystem for this merchant is effectively shut down.

Recommended Action: Check with affiliate (likely Skimlinks or similar) whether aegeanair AT program was terminated. Consider CB-only strategy or alternative affiliate.

aegeanair.com - Outbound Click Trend by Service


P1 - Moderate Anomalies (Monitor)

klook.com P1
Commission: $5,925 (W1) -> $3,740 (W2) | Drop: -37% | Orders: 390 -> 225 (-42%)
Diagnosis: Gradual declining trend visible in daily data: 69 orders (06-01) -> 26 orders (06-09). Partially explained by W1 having a peak on 05-31 to 06-01 ($1,122+$1,526 commission). Current W2 levels (~$800/day) are closer to the pre-peak baseline. Some delayed reporting for 06-09/06-10 expected. Monitor if trend continues below $500/day.
litfarms.com P1
Commission: $1,262 (W1) -> $81 (W2) | Drop: -94% | Orders: 27 -> 36 (+33%)
Diagnosis: Orders actually INCREASED but commission per order collapsed: avg $195.60 (05-28) -> $3.44 (06-06). This indicates a commission rate change by the merchant/affiliate program. The spike on 05-28 ($978 from 5 orders) looks like a one-time high-value batch, and the current $5-15 per order is the new steady state. Likely program restructuring.
o2online.de P1
Commission: $1,227 (W1) -> $197 (W2*) | Drop: -84% | Orders: 44 -> 12 (-73%)
Outbound: ~32/day (W1) -> ~18/day (W2) moderate traffic decline
Diagnosis: W1 had a spike on 06-01 ($384 from 5 orders - high-value telecom commissions). W2 showing lower but variable commission ($3-$196/day). Outbound traffic moderately declining. Commission volatility is typical for telecom (high AOV, few orders). W2 is incomplete (missing 06-10 data). Likely combination of: (1) natural variance in high-AOV category, (2) slight traffic decline.

False Positives (Excluded from Alert)

temu.com FALSE POSITIVE
rpt table shows 91% drop, but daily data shows 95-178 orders/day through 06-08. Missing 06-09/06-10 = reporting lag.
Outbound: 7,868 clicks on 06-09 (normal). Single affiliate (ImpactRadius). W2 commission through 06-08: $5,812 on track.
Verdict: Normal 1-2 day reporting delay. No action needed. Will fill in within 48h.
trip.com FALSE POSITIVE
rpt shows 66% drop, but daily orders: 107-112/day through 06-09. W2 incomplete (missing 06-10).
Verdict: Data lag for latest day. Actual daily run-rate ($1,000-$1,900/day) is healthy. No action needed.
targetoptical.com FALSE POSITIVE
73 orders with $2,159 commission appeared on 06-03 only. Outbound: 1-13 clicks/day (minimal live traffic).
Interception: type=3 order-level blocks (1-3/day, aff_id=1063) but low volume, not blocking main flow.
Verdict: Batch reporting merchant. The 06-03 spike was a late commission batch from affiliate. Not a decline - it was a one-time event.
simoptions.com FALSE POSITIVE
102 orders on 05-28, then 1/day or less. Outbound: only 1-4 clicks/day consistently.
Verdict: Batch merchant - 05-28 was a large late reporting batch. Not an active traffic merchant for us. No decline occurred.
vio.com FALSE POSITIVE
rpt shows 94% drop but daily data shows 15-42 orders/day, fairly stable. W2 sum lower because 06-09 only 17 orders + missing 06-10.
Verdict: Incomplete W2 window creating apparent drop. Stable when comparing available days.
google.com FALSE POSITIVE
No orders found in dwd_trd_user_orders_di for this domain. rpt commission from non-order sources.
Verdict: Non-standard data source, not actionable.

Market Overview

Total Daily Commission (excl. excluded merchants)

Market Trend: Overall daily commission averaged $88K in W1 (05-28 to 06-03) and $81K in W2 (06-04 to 06-08, 5 days available). This represents a moderate -8% week-over-week decline. The dip on 06-05/06-06 ($78K/$69K) aligns with typical mid-week softness. 06-07/06-08 rebounded to $82-84K. The apparent market decline is partially driven by W2 being incomplete (06-09/06-10 data not fully landed).
Reporting Lag Pattern: Multiple merchants (temu, trip, targetoptical, simoptions) show late-batch reporting behavior. Evening scans will naturally show inflated "drops" for the most recent 1-2 days. This is structural and expected. Actionable anomalies should be confirmed against the T-2 complete window (through 06-08).

Comparison vs Full Scan (Today's Earlier Run)

Key Differences from Afternoon Scan:

Detailed Data Tables

Top Anomaly Daily Commission (All 14 Days)

Domain05-2805-2905-3005-3106-0106-0206-0306-0406-0506-0606-0706-0806-09
trip.com153912318181928101413959071225627809143219141031
temu.com1819140810161244186210251190139794878310571626-
klook.com448513678112215261083557756360802859963382
aegeanair.com2301714361251431546963358913113437
vio.com320237323214307375394299350426434251361
reolink.com77222139155362415289228185208237189153

aegeanair.com Outbound by Service Type (W1 vs W2)

Click TypeW1 ClicksW2 ClicksChange
AT (direct)23014-94%
CB_IN_AT_RESULT556-89%
CB (direct)5564+16%
SIE_CB_Popup4929-41%
AT_XFPOPUP1917-11%
CB_NOTIFY219-57%